New World Same Humans is a newsletter on trends, technology, and society by David Mattin. Subscribe today, and join 25,000 curious souls on a mission to build a better shared future.

Here’s what you’ll get:

  • The landmark weekly update: New Week Same Humans. A shot of news and super-fast analysis delivered via both text and audio

  • Occasional short notes, longform essays, and book reviews

  • Interviews with leading technologists and thinkers

  • Access to the NWSH community: an amazing group of tech folk, designers, foresight professionals, marketers, policy makers and more

NWSH started life as a small tribe back in January 2020. Now, we've grown to encompass 25,000+ members. Join us!

About the author

David Mattin is an internationally recognised writer and speaker on trends, technology and social change.

He speaks regularly at leading tech and innovation conferences, including The Next Web, the NEXT Conference and 15 Seconds. His writing has appeared in every UK broadsheet, and a wide range of international newspapers and magazines.

David was Global Head of Trends and Insights at TrendWatching, the leading independent consumer trends firm.

He sits on the World Economic Forum’s Global Future Council on Consumption, which brings together leading experts to imagine new futures for business and consumerism.

What readers say

New World Same Humans is read by a host of senior people inside the world’s most interesting organisations.

Here’s what some of them say:

I find New World Same Humans to be essential reading every week. David’s anchor theme – how humans are affected by changes in the world, and especially tech – is of central importance to our times and how we should think.

Mark Curtis – Co-Founder, Fjord. Head of Thought Leadership and Innovation, Accenture Song

My favourite weekend reading. Challenging and provocative, inviting us into a deeper conversation about issues at the heart of business and government. I always come away with ideas that I'm playing with for the rest of the week.

Anjali Puri - Global Director, Qualitative Offer and Expertise at Kantar

An excellent synthesis of today's most relevant signals and trends, always packaged with valuable context.

Noah Flower - Director of Strategy and Foresight, Salesforce

David Mattin is the best writer among all futurists and trendspotters globally. I've waded through countless newsletters and blogs across two decades looking for insights to share with my clients, so I know what I’m talking about. Combines a laser-focused trend radar with a classical English writing style. Irresistable, and professionally invaluable.

Magnus Lindkvist - Futurist, international speaker, author

Full of sharp analysis and creative forward-thinking. In contrast to other analysts, David Mattin manages to diagnose our post-digital society while maintaining an optimistic world view.

Ina Feistritzer - Chief Editor at NEXT, Part of Accenture Interactive

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The NWSH community is united by a single belief: that in the 2020s we shouldn’t leave our shared destiny to the powers that be. It’s time to imagine, and build, a better future for all.

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Subscribe to New World Same Humans

New World Same Humans is a weekly newsletter on trends, technology, and society by David Mattin.


Founder of New World Same Humans. Co-founder of tech-focused research service The Exponentialist. Follow David on Twitter @DMattin.