Regular readers know that I run Full Moon, a research service on technology, business, and the human future, with my brilliant colleague Mark Curtis.
Tomorrow, on Monday 9 November, we’re running a webinar that I think will, for many of you, be right up your street.
It’s on a topic that’s huge in marketing and strategy right now. That is, the coming age of AI agents, and the way those agents will mediate the relationship between consumers and brands. And we’ve secured two amazing guests to join us.
Nick Law, Creative Chairperson of Accenture Song, and a legend at the intersection of marketing, creativity, and digital.
Tara Mullen, the founder of OctaNova, which is part of the mighty Octopus Energy.
The webinar is at 16:15 GMT / 11:15 EST tomorrow — that’s Monday 9 November — and is free to attend. Just hit the button to sign up:
This event, the latest in our series of popular Full Moon webinars, comes off the back of Mark’s brilliant essay on this subject, Muse, the Sausage Ladder, and How Trust Gets Abstracted.
Mark wrote that piece as Meta’s new Muse agent hit number on the AppStore. As he said…
‘This subject is hugely important for brands, products, services and experiences. Will AI enabled agents make brands closer to consumers, or more disconnected?
A lot rides, commercially, on understanding these new and shifting layers. For brands: how abstracted away from the customer do you want to be? Usually the answer is not very, or not at all. Is that realistic, or will you have to accept it somewhere? These are big, relevant questions for marketers, designers, service providers and brand owners.
And a constant theme for Full Moon: what about us humans?’
Want to get your head around all this? Then sign up for the webinar tomorrow, Monday 9th November.