Launching Something New

By the light of the moon

If you cast your eyes upwards this coming Thursday night, you’ll see that it is a full moon. I mention that because this full moon will have, for me, particular significance.

Regular readers of this newsletter know that I’m obsessed with emerging technologies and the way they reshape the cultural, social, and economic world around us.

Recently, I’ve been exploring all that with my brilliant friend Mark Curtis. As many of you know, Mark co-founded the iconic design agency Fjord — one of the first, and eventually most consequential, digital agencies to come out of Europe. When Fjord was acquired by Accenture in 2013, Mark became Head of Thought Leadership at that company, and led work on Accenture’s landmark annual Life Trends report.

Our conversations over the past months kept circling back to the same point. We’re living through a moment where long-established norms are shifting, powerful new technologies are accelerating, and people everywhere are trying to make sense of what it all means.

Those conversations grew into an idea.

To create a new space for thoughtful analysis and exploration. A space at the intersection of technology, business, culture, and creativity. And one that makes room for a little wild, lunar energy.

That project is now almost ready. And on Thursday 4 December, we’re going to launch it into the world.

If you’re a designer, marketer, or strategist, this is for you. If you’re a consultant, foresight practitioner, innovator or founder: you too.

This will be for anyone on a quest to understand how the overlapping spaces of business, brand, tech and culture are transforming. Anyone who needs to keep pace with rapidly changing consumers and clients, and build work — product, service, campaign — that makes an impact. Anyone seeking to forge a path through the enweirdening world of knowledge work.

If you’ve ever asked about a paid version of this newsletter — thank you! — this is definitely for you.

More will be revealed on 4 December: the night of the full moon. I can’t wait. See you then.

David.