Designing the AI Future
Read the Full Moon launch essay
A few days ago I launched Full Moon, a new research service that exists at the intersection of technology, business, and creativity.
I’m so excited to finally bring this project to the world. And I can’t think of anyone better equipped for the mission we’ve set ourselves than my partner in this enterprise, Mark Curtis. He is the co-founder of Fjord — the world’s largest digital design agency — and former Global Head of Thought Leadership at Accenture.
Full Moon is a space for unfiltered thinking from me and Mark. Our aim is a bold one. We want to fuel you in your quest to make sense of the world, see what’s coming next, and do work that matters.
If you’re a marketer, strategist, designer, or foresight professional, then this is for you. Ditto innovators, consultants, founders, and knowledge workers of many varieties.
Our launch essay is by Mark. In it, he takes aim at a vast question: how can we craft a version of the AI future that is worth living in? To answer, he draws on lessons learned across 30 years at the coalface of digital design. Yes, he says, much will change. But feeling, relevance and human consequence will matter more than ever.
The essay is called Where is Design Heading? I encourage you to check it out: it’s a brilliant and deep piece of work. You can read for free, and sign up for more, here:
Mark and I will be discussing the essay, and our ambitions for Full Moon, in our debut podcast later this month: watch out for updates on that.
See you by the light of the moon,
David.